Two generations unite through cooking to discuss sustainability for IKEA Denmark

“Det Grønne Guld” features two grandparents and two grandchildren cooking together. The production was born out of the insight that the older generation has a more sustainable lifestyle than young millennials, owing to their extensive knowledge of ingredients and their upbringing in a society where they had to think

about the range of ingredients and how much meat they consumed due to limited resources. In collaboration with MarketSquare, we created these films in which grandparents impart their sustainable practices to their grandchildren. We were handling the project the whole way from casting to post production.